Top 8 Digital Marketing Strategies During COVID-19

The entire world is experiencing a sombre challenge with the spread of COVID-19 cases, but there are still hopes to thrive on the horizon. Businesses worldwide are impacted significantly, and the economy has taken a severe hit due to pandemic. With remote working, self-isolation and social distancing becoming a new customary, a shift has been observed in the marketplace from demand and supply side. Because of such a shift, a new digital marketing concept has been noticed during the pandemic situation. For digital marketers and businesses, navigating the Coronavirus Pandemic crisis is becoming challenging as they cannot reach their customers. 

Besides, 93% of the world population are fretting about the impact of COVID-19 on the global economy. All these crucial factors are influencing the business prospects while cementing the need for a robust crisis roadmap. To help the businesses and digital marketers steer through such pandemic times, the market leaders and best SEO companies in India share some helpful tips on how to become relevant to customers, keep up the momentum, and plan the work through this COVID-19 pandemic.          

1.  Reassure Customers on How Your Brand is Responding to Crisis:

It is suggested to stay relevant to your customers' needs and reassure them about how your company or brand is responding to the global pandemic. Publish a calming and positive messaging reassuring your readers that you are responding positively. You may use video messages with embracing, warm and strong visuals.

2.  Go Online to Stay Connected to Customers:

Moving your company or brand, even more, digital will help you stay connected to your customers and promote a unified customer experience. The three important key areas to focus on are data, website and story. Moreover, you must re-check your on-going content marketing and keyword strategy. Take the help of social listening and keyword research tools for topics that offer insight about certain information. Look after your PPC advertising. The keyword-targeted before pandemic may not be relevant during such a crisis because the term trends and search volume is fluctuating. 

3.  Refreshing Customer Experience Strategies:

Coronavirus has truly created an unforeseen disruption and uncertainties of when everything will resume normally and improve. Therefore, digital marketers must focus on pivoting the present strategies in three important ways. Refreshing the customer experience must be the priority and check out the end-to-end sales process to ensure that it efficiently responds with agility, optimizes processes, and engages across diverse sales channels. 

4.  Focusing on Strengthening Customer Relationship:

It is important to communicate with your customers regularly as consumers today prefer to have a relationship with brands with whom they carry out the business. So, it is necessary to develop a regular cadence of communication with your customers. Since COVID-19 is the pandemic caused for the first time, you must focus on becoming empathetic.

5.  Infusing Empathy in Marketing Strategies:

Digital marketers are required to ensure that they more empathic now and infuse empathy into their marketing communications. Without infusing empathy, your marketing strategies look like taking advantage of pandemic and hence no customers would like that label. The technologies used for marketing can support the auto distribution of business messages and offer valuable insights into how people are behaving to the messages. So, with empathy, your business can stay connected with prospects and customers during COVID-19. 

6.  Implementing Agile Strategic Pricing Models to Enhance Sales:

Businesses must focus more on short-term strategic planning by using tools that offer valuable insight gains of different customers. The market data will help marketers to protect revenues by making rapid changes accordingly. It is the time to implement an agile strategic pricing model, which in turn will improvise margins in the long run. Working with such pricing models and offering services at a profitable price is crucial for making short term profits. 

7.  Reflecting Company’s Values During COVID-19 and Refocusing on Engagement Strategies:

With authenticity and creativity at the core, digital marketers must focus on following the techniques to pivot the existing strategies. It is the right time to reflect on your mission and value. Refocusing can help brands to find out new relevant ways to engage more customers, clients and employees in such uncertain situations. 

8.  Avoid Hard Selling and Reassure your Dedication for Long Run:

Customize the messages to be customer-focused as most of the consumers are shopping now in anxiety and fear. Step down from hard selling and offer messages that reassure your consumers about your dedication towards long term benefits. Video advertising is more impactful today as most of the people are at home. It would serve as the cornerstone to connect to the community. 

Using these top and helpful experts tips for digital marketing during this crisis would help all businesses and brands. For more help and assistance, kindly approach the top SEO agency in Gurgaon to stay ahead in digital marketing during COVID-19.