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    Best Digital Marketing Strategy to Improve Sales

    Whether you are just starting in your business, opened a cafe, or running a local consignment shop, you are on a constant lookout for ways of attracting business minus breaking the bank. Below are the best options you need to consider when formulating a digital marketing strategy that will give you an edge in the business.

    Best Digital Marketing Strategy to Improve Sales

    Set a Budget and Goal:

    The leading marketing step is strategizing and defining your end game. The first thing you need to ask yourself is if you understand what you need. This is the right step when putting in place what is important and decide if you would like to maximize your local reach. You need to understand if you are after creating conversions or brand awareness. Begin by prioritizing your goals and managing your budgets and then keep track of your money. 

    Pay to Play:

    The truth is that you must spend money to get money. Digital marketing is also the same – If you desire to make the desired impact, you need to spend a portion of your budget on paid display ads, search ads, and social ads among others. This can be intimidating. Due to trickery involved when you want to use social media, you will realize that unpaid posts on Facebook might be as low as one percent of your audience. When you are using AdWords, make sure it is working. Use your calculator to see what you will end up with paid ads on social media. 

    Google Local Offerings:

    Google is the richest search engine and has so many offerings that can assist your business improve sales. Google started running the idea of putting cities on the map so as to get businesses online. Businesses that have a presence online grow at forty percent faster than offline businesses. Hop onto the bandwagon if the boat left you. When you create a business account on Google, you will take control of your business info like address, website, phone number, and operation hours. Your business will appear on Google site or on Google Maps.

    Invest in One Preferred Social Channel:

    Invest in One Preferred Social Channel

    The truth is that social media is irritating and hard. This is true when you are juggling between Twitter, Facebook, LinkedIn, Google+, and Pinterest. It is not easy to tell if it is working. Being present across different channels is good but it is effective to choose one channel where customers are always present. For instance, if your customers constantly tag your location but rarely retweet you, invest in Instagram more time. If you are a designer, look into Pinterest since a half-life here is longer than recycling on any other channel. Do an analysis of your social media channels and identify the one with very high engagements. 

    Email Marketing:

    MailChimp for free email marketing services

    When your business is small, email marketing is your opportunity for loyalty establishment. In case your prospects and customers are giving you their email addresses, it becomes an open door for sending out event and sales notifications. If events and sales are not really your speed, you will have to think of sending a bi-weekly or weekly newsletter. There is a more likelihood of people being loyal or engaging with the business which shows humanity; take your time to announce big family events, an award, or new employees. Sign up to tools like MailChimp for free email marketing services with predesigned templates and features. Do email optimization to features time of the day, subject lines and time of the week. Many people check mails on phone, therefore, you have to make sure that they are mobile friendly with a small pixel width. 

    Publish Blogs:

    Blogging is both fun and can be useful for branding and exposure. The blog of your company is the place for demonstrating to potential fans and customers that you have expertise in your field and are dependable for advice and guidance. You can also use this platform for bragging. You can brag about everything from project completions, award announcements, preaching about your business, to hitting big milestones in the industry. 

    Conclusion:

    If you want to succeed, you will have to stand out from everybody else. Be quirky, original, and represent your business uniquely through marketing and advertising. Show everybody else why you are on top of the game. Take a stand on controversial trend or issue affecting the industry. Do not parrot about best practices but formulate original data that other business will want to cite. Create the best ‘About Us’ page to showcase your staff and unique mission statements. 

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