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    A Brief Overview of the Domo Platform

    All types of businesses have a lot of data related to their day-to-day functioning like website traffic statistics, supply chain management, market research statistics, customer contact information, and email marketing details. When this data is analyzed through strategies and technologies for improved operational performance, it is known as business intelligence. Various software is used for this purpose, one of which is the Domo platform. It is a mobile, cloud-based operating platform that brings together people, data, and systems into one place for a digitally connected business.

    If you want to know about the Domo platform, here are its features and benefits.

    A Brief Overview of the Domo Platform

    What is Domo?

    Domo is the only cloud-based outlet that integrates data integration, real-time and predictive research while delivering you a basis to make your apps. It completely transforms how your employees and other stakeholders access, use, and share data. Connecting your data to Domo is extremely easy, as is creating a visualization of that data and sharing it with others. It provides the four main features: data integration, business intelligence and analytics, intelligent apps, and embedded analytics. Each of these is hugely advantageous for your business.

    How can your business benefit from it?

    Domo enables you to integrate, interpret and use data to make informed choices in your business. It has a flexible and scalable architecture that increases the existing data warehouses, data lakes, and BI tools. You can also make data more accessible in your organization by enabling BI and analytics access into the hands of users. Another advantage is creating intelligent applications that automate workflows, allow instant responses, and eventually execute them. Using Domo, you can transform raw data into easily understandable data stories that ultimately lead to improved decision-making. You can also embed analytics in your website, thus making them available to customers by using the hosted Domo analytics environments. Further, your customers can even edit the content you share with them, create visualizations and enable value generation. You can also access your data anytime and anywhere from your iOS or android Domo apps. 

    What makes it so unique?

    A couple of things make the Domo platform different from other similar platforms. One of these is that it is compatible with the infrastructure already in place. You do not have to replace or enhance your present system and can be connected to your existing tools like data warehouses, data lakes, Snowflake, BigQuery, Redshift, and ETL tools. You can even access data from any system connected to Domo without movement or transfer, query data directly, and change the source system without affecting users connected to your business. All of this helps you manage data access, quality, governance, and integration.

    Which industries find it helpful?

    Domo is used by several industries, including life sciences, media retail, education, manufacturing, professional services, media and entertainment, hospitality, and transportation. Some departments across various businesses that find it extremely helpful are CEOs, sales, finance, operations, services, marketing, and BI. 

    Is it secure?

    Domo is perhaps the most secure cloud-based data analytics platform that you will ever find. Its built-in security infrastructure includes features like:

    Multiple logical security layers.

    Threat assessments.

    Extensive logging and monitoring of networks.

    Transport layer encryption. 

    Thus, these are ways in which Domo can be highly beneficial for your business. With its data integration, embedded analytics, business intelligence, and embedded apps feature Domo can be an asset for your company. Its wide range of unique features ensures that you quickly, effectively, and efficiently make the most informed decisions.

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