First Man Contracted as Face of Magnificence Brand Maybelline
Manny Gutierrez is the first male face of make-up brand Maybelline, starring in an advert for their recent mascara.
Beforehand the firm has utilized female models including Jourdan Dunn and Gigi Hadid.
"2017 you are set for an AMAZING START OMG! Truly I couldn't be more respected... excited!" Manny said on Instagram.
Mr. Gutierrez, who has more than 2 million subscribers on YouTube and 3 million followers on Instagram,
The 25-year-old, who was conceived in California, has a great many adherents on Instagram and YouTube.
He was brought up in a "liberal Mormon" family and has said he got to be distinctly intrigued by make-up when he was a youngster.
"I needed to play with eyeliner and cosmetics while different young men were playing with GI Joes," Manny told Marie Claire a year ago.
"So it was somewhat extreme for me since I didn't generally comprehend why I needed to play with the "young lady" things instead of the "kid" things."
He initially wanted to seek after a restorative vocation yet later changed to working in the make-up industry.
Men in cosmetics?
"Men in cosmetics wasn't viewed as typical, particularly two or three years back. It wasn't as open as it is presently," he said.
Maybelline is known for the trademark: "Possibly she's conceived with it, perhaps it's Maybelline".
That is something Manny is currently testing.
More magnificence brands are beginning to utilize male models in their battles as well.
A year ago American beauty care products mark Covergirl procured 17-year-old James Charles as its "cover-kid".
Top of the line make-up brand Anastasia Beverly Hills have utilized male models in their battles as well.
Millions of Followers on Social Media
Even before the Maybelline brand ambassador publicity boost, Gutierrez had quite a following on social media.
He has more than 3 million followers on Instagram and almost 2.2 million YouTube subscribers. Net Worth reported that he didn’t even start his YouTube channel until 2014 and estimates his net worth at about $350,000.
Entranced With Makeup as a Child
He has been interested with cosmetics since he was a youngster watching his mom put it on. His folks were youthful guardians. He thinks of her as his magnificence symbol.
"As a child, I would watch my mother prepare for work and simply stay there for quite a long time watching her change. Be that as it may, it wasn't until some other time that I truly began to fiddle with cosmetics myself," he told the magazine.